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Anthony G. Sheppard, PhD

RPTA 183: Marketing Recreation Services

Catalog Description: Fields of recreation (including therapeutic, commercial, municipal, etc.), tourism and hospitality, while diverse, all offer products that are primarily intangible. The management and marketing of such service products can differ profoundly from those of goods products (often the focus of traditional business programs). Addresses the nature of the service product and services marketing in the people intensive, experiential world of recreation.

Number of Units: 3

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Writing Assignments and Grading



Standard university language regarding student computer access: 
Students will need an e-mail account and computer access to the Web. All Sacramento State students enrolled in one or more units can create a SacLink account for e-mail. Although a home computer with Internet access running Microsoft Internet Explorer, Mozilla Firefox or Netscape Navigator would be beneficial, students can access the Internet from one of the campus student labs. Check out System Check and Computer Hardware Recommendations for more information about equipment.

Last updated: 8/29/2012